10 Clever Signs That Will Elevate Your Brand Image Instantly

In the current competitive market, brand image is essential for distinguishing businesses. Building a strong brand image involves effective signage.

This article discusses the significance of signs in branding, from defining the brand image to integrating signs into your marketing strategy. It also presents ten innovative sign designs and placement tips that can instantly enhance your brand image.

Explore the realm of brand signage and its influence on your business with us.

Understanding Brand Image

Understanding Brand Image is essential for any business aiming to establish a robust market presence and effectively connect with its target audience. Brand image refers to how consumers perceive a business and the overall impression it creates. It mirrors a business’s values, quality, and uniqueness within a competitive market.

corporate signs

Creating a strong brand image requires a strategic combination of authenticity, consistency, and visual appeal. Authenticity is crucial for building consumer trust and credibility by conveying honesty and sincerity in brand messaging. Consistency across all contact points reinforces brand recognition and dependability. Visual appeal, which includes elements like logos and colour schemes, is instrumental in forming a memorable brand identity. A clearly defined brand image not only attracts customers but also nurtures loyalty and lasting relationships, contributing to a business’s success.

Defining Brand Image and its Importance

Defining Brand Image and its Importance involves understanding how consumer perception, quality, authenticity, and consistency shape a brand’s identity. A brand image represents a business’s values and principles, shaping how consumers perceive its products or services.

It plays a vital role in establishing trust and credibility with the target audience. Consistency and authenticity in branding efforts lay the groundwork for consumer trust. This trust is crucial for forming long-term customer relationships and setting the brand apart from competitors. A strong brand image allows consumers to emotionally and intellectually connect with the brand, fostering loyalty and potentially drawing in new customers.

Why Signs are Important for Brand Image

Understanding the importance of signs for brand image is essential in today’s competitive market landscape. Signs are crucial in quickly conveying a brand’s message and values to a wide audience. They act as powerful visual communication tools that can have a lasting impact on consumers.

By strategically designing signs that align with a brand’s identity, a business can differentiate itself from competitors and establish a strong brand presence. Strategic sign placement can attract attention, guide potential customers to a business, and increase foot traffic. Well-crafted signs contribute to brand recognition, making a business memorable and unique.

Incorporating elements such as colour psychology and typography in sign design can improve visibility and reinforce brand associations among consumers.

The Role of Signs in Branding

Signs in branding function as powerful visual elements that convey a brand’s message through unique and eye-catching designs. They go beyond mere displays and serve as strategic tools for effective communication and establishing a visual identity that resonates with the target audience.

By carefully crafting signage to mirror a brand’s personality and values, a lasting impression can be made on consumers, enhancing brand recognition. Maintaining consistent branding across different signage helps construct a cohesive brand image and boost brand recall.

Infusing elements of creativity and innovation into signage design can attract the attention of potential customers and differentiate the brand from competitors. Employing signage at various touchpoints in physical and digital presence can enhance brand visibility and engagement with the audience.

10 Clever Signs to Elevate Your Brand Image

Exploring ten innovative signs to enhance your brand image can transform how your business stands out in a competitive market. These creative and captivating signage concepts hold the potential to engage your audience, leave a lasting impact, and increase your brand’s visibility.

The options are limitless, from vibrant neon signs that reflect your brand’s character to interactive digital displays that uniquely involve customers.

Picture a striking shopfront sign that not only displays your logo but also narrates your brand’s story. Alternatively, consider incorporating playful and unique signage elements in your office space to establish a lively and memorable atmosphere for employees and visitors.

By incorporating these imaginative sign concepts, you can effectively communicate your brand’s principles, nurture customer loyalty, and distinguish your business from competitors.

Sign Design and Placement Tips

Sign Design and Placement Tips ensure that signage effectively showcases a brand’s identity and message. Innovative design elements and strategic placement can maximise the impact of signs, attracting customers and enhancing the brand’s visibility.

Incorporating the company’s logo, colours, and unique design elements into signage creates a cohesive brand image that aids customers in easily recognising and remembering the business. It’s essential to consider the viewing angle, lighting conditions, and surrounding environment when determining the placement of signs.

Eye-catching fonts, graphics, and materials can assist signs in standing out among competitors and effectively capture the target audience’s attention.

Examples of Effective Signage

The effectiveness of signage is demonstrated through various examples highlighting the impact of creative and engaging visual displays in enhancing brand recall and customer engagement. By examining successful signage strategies, valuable insights can be gained into developing memorable and impactful signs that resonate with the target audience.

These real-life instances showcase how innovative signage can significantly increase a brand’s visibility and establish a deeper connection with consumers. For example, the Coca-Cola billboard in Times Square, which incorporates dynamic LED lights and interactive features, captures the attention of onlookers through its engaging presentation.

Similarly, McDonald’s recognisable golden arches act as a symbol of familiarity and consistently attract customers with their simple yet effective design. By incorporating distinctive storytelling elements and visually appealing graphics, businesses can create signage that informs and leaves a lasting impression on viewers.

Using Signs to Enhance Brand Messaging

is a strategic approach to improving your brand’s communication with consumers. Creative and strategically placed signage can effectively convey your brand values and identity visually compellingly, leaving a lasting impression on your target audience.

By incorporating creativity and strategic placement elements, signage becomes a powerful tool that aligns with your brand’s core values. The visual impact of well-crafted signs can evoke emotions and establish a connection with consumers, ultimately enhancing brand perception.

It is crucial to ensure that your signage mirrors the essence of your brand, encompassing everything from colour schemes to messaging, contributing to a unified brand identity. Effective communication through signage extends beyond words, communicating your brand’s dedication and credibility and influencing consumer behaviour and loyalty.

How Signs Can Communicate Your Brand Values

Learn how signs can effectively communicate your brand values and significantly impact attracting customers to your business. Effective signage that aligns with your brand values can create a strong connection with consumers, influencing their perception and driving engagement with your products or services.

This connection is crucial in building brand loyalty and influencing purchasing decisions. When customers come across well-crafted signage that resonates with them emotionally, it can leave a lasting impression and enhance their overall experience with your brand.

You can effectively convey your brand’s identity and values by utilising impactful visual communication and strategically placing signs in your business environment. This can help establish trust and authenticity with your target audience, leading to increased foot traffic, higher conversion rates, and ultimately, greater brand recognition and success.

Incorporating Signs into Your Marketing Strategy

Signs into a marketing strategy can significantly enhance a brand’s reach and engagement with the target audience. By including strategic signage elements in an overall marketing approach, impactful touchpoints can be created that resonate with customers and drive brand awareness.

These signs function as a visual representation of the brand, constantly reminding the audience of products or services. By aligning signage with the preferences and behaviours of the target market, a stronger connection can be established, and a lasting impression can be made.

When integrated effectively, signage can reinforce the messaging conveyed through other marketing channels, ensuring consistency and reinforcing brand recall. In a crowded marketplace, using signage to communicate a brand’s unique selling points can help it stand out and capture the attention of potential customers.

Integrating Signs with Other Marketing Efforts

Integrating Signs with Other Marketing Efforts is a strategic approach to maximise brand promotion and visibility across various channels. By aligning signage with your overall marketing campaigns, you can create a cohesive brand experience that resonates with customers and strengthens your market positioning.

This integration allows you to reinforce your messaging through digital means and physical presence, making your brand more memorable and recognisable. Imagine seeing a targeted social media ad and then encountering the same message on a captivating sign in a high-traffic area – this consistency leaves a lasting impression.

By maintaining harmonious branding elements across all touchpoints, from billboards to online ads, you build a strong foundation for brand recognition and customer loyalty.

Measuring the Impact of Signs on Brand Image

Evaluating the impact of signs on brand image is crucial for assessing the effectiveness of signage strategies and their impact on a brand’s reputation. By examining metrics associated with signage performance, valuable insights can be obtained regarding how signs contribute to improving brand perception.

This analysis includes monitoring key performance indicators such as visibility, readability, and memorability of signs. Visibility metrics concentrate on the extent and exposure of signage to target audiences, while readability evaluates how easily information is communicated through the signs. Measuring memorability aids in comprehending the enduring impression the brand leaves on consumers.

Data analysis plays a significant role in interpreting these metrics, allowing informed decisions to be made to optimise signage for the greatest impact on brand recognition.

Methods for Evaluating Sign Effectiveness

The evaluation methods for assessing sign effectiveness provide valuable tools to determine the credibility and relevance of your signage in conveying your brand message. By utilising systematic evaluation methods, you can measure the impact of signs on consumer perception and make informed decisions to improve their effectiveness.One essential aspect of evaluating sign effectiveness is ensuring that the message communicated through the signage aligns with the overall brand communication strategy. Consistency is crucial in upholding brand credibility and increasing brand recall. Regular audits and surveys can offer insights into how well your signage resonates with your target audience and whether adjustments are necessary to align with current branding objectives. Incorporating feedback from customers and stakeholders is also essential in refining sign messaging to maintain relevance and strengthen brand identity.

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

Craftsmanship and Beyond: The Value of Professional House Painting

There’s a world of difference between an amateur splash of paint and the seasoned finesse of a professional house painter. This difference becomes evident over time as the paint job endures the ravages of weather, usage, and time. A well-executed paint job by a professional enhances your house’s aesthetic appeal and acts as a protective barrier against environmental elements.

Professional house painting extends far beyond merely rolling on a coat of paint—it’s an art and a science that demands skill, knowledge, and a deep understanding of the materials. It’s about crafting a seamless experience that is both aesthetically pleasing and durable.

Thorough Surface Preparation

A key aspect that sets professional painters apart is their meticulous approach to surface preparation. The effectiveness of a paint job hinges on the quality of the surface it’s applied to. Professionals spend considerable time examining the surfaces, identifying problems like cracks, bubbles, peeling old paint, and mildew. They then take steps to address these issues before any paint is applied.

Professional House Painting

Surface preparation often involves washing, scraping, sanding, patching, and priming to create a flawless canvas for the new paint. This ensures that the paint adheres properly, offering a smooth, vibrant finish that lasts.

Addressing Structural Issues

Professional house painters are trained to spot early signs of structural issues that may be invisible to the untrained eye. For example, they may identify signs of water damage, rot, or mould that could compromise not just the longevity of your paint job but the integrity of your home. A professional painter can save you from expensive repairs by alerting you to these issues early.

High-Quality Materials

Professionals understand that the longevity and quality of a paint job largely depend on the calibre of the materials used. They are equipped with the knowledge to recommend the best paint and tools for your project, factoring in the type of surface, the room’s function, and your aesthetic preferences.

The quality of paint used affects not just the appearance but also the resilience of the paint job. High-quality paints resist fading, chipping, and cracking, ensuring your home continues to look its best for years to come.

Expertise Ensures Precise Lines and Smooth Finishes

Professional painters have honed their craft to create precise lines, smooth finishes, and consistent colour application. They have the skill to handle tricky areas, such as high ceilings, tight corners, or intricate details, with ease. This level of expertise means the final result is a visually pleasing, high-quality finish that exudes professionalism.

Ready to begin? Hire professional painters at http://paintergeelong.com/

Time Savings

Taking on a house painting project can be time-consuming for the uninitiated. You might find your weekend project stretching into weeks or months between surface prep, multiple coats, drying times, and clean up. Professional painters with the right tools and experience can complete the job efficiently and effectively, giving you back your precious time.

Increased Property Value

A professionally painted house looks appealing and can significantly increase your property’s value. Whether you’re considering selling your house or want to keep your investment looking its best, a fresh, professional paint job can make a significant difference.

Professional House Painting

Peace of Mind

The greatest value in hiring professional house painters is the peace of mind that comes with knowing the job will be done right. Professionals are insured, meaning any potential issues or accidents during the project are covered. Also, many offer a guarantee for their work, so if something goes wrong or you’re not satisfied with the result, they’ll make it right.

In conclusion, professional house painting is more than an exercise in changing your home’s colour scheme—it’s a complex process that calls for expert knowledge, skills, and attention to detail. It offers significant advantages, from superior surface preparation and material selection to precise application and post-job cleanup. The craftsmanship and value professional painters bring to your home go far beyond the paint itself.

By investing in professional house painting services, you’re not just paying for a coat of paint—you’re investing in your home’s structural integrity, aesthetic appeal, and potential market value. Ultimately, the benefits far outweigh the cost, providing you with a beautiful home, saving time, and peace of mind.

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

What You Should Know Before Painting A House

There are a lot of things to remember when painting a house. Before you start, determine the best time to paint it. You might want to paint the house’s exterior in the summer. Take accurate measurements before buying paint. It will help you determine how much paint you will need. Renting a scaffold is a good idea if you do not like working from a ladder. You will also need to clean any previously painted walls.


Make sure to use high-quality paint when painting the exterior of your home. A high-quality paint will look more professional and will apply more smoothly. While a good paint job is a good investment, remember that a poorly-chosen paint job will make it look shoddy and unsightly. Make sure you get at least two estimates. And don’t be afraid to ask for multiple estimates to find the best price. And remember to have fun with it.

Besides patience, you should also take the tools you plan to use into consideration. Although you can get good results with a cheap chip brush, you should consider buying a better brush or special paint tape to get a better finish. The best paint tape should have edge-lock technology so that the edges are crisp and the paint will not seep. Don’t forget about the safety of your furniture. In addition to these tips, it is always better to hire a professional when painting a house.

A large-scale painting project may require a paint sprayer. On the other hand, they can leave unattractive drip marks and uneven coatings in the hands of inexperienced users. Using brushes and rollers is the best method for painting a large surface. These tools will also speed up the painting process. But they are not for novices. You might want to hire a professional to help you with this. Just make sure that you are aware of the proper safety measures and use of protective equipment.

Extreme weather conditions make it difficult to paint the exterior of a home. Extreme heat, rain, and wind are all not ideal. And if the paint has been exposed to rain or snow, it will cause additional issues that will require professional help to fix. If you want to hire a professional to paint your house, make sure to contact a reputable company.

Cost and Estimates

The cost of painting a house depends on many factors, according to the specialists from GB Painters. You need to consider the number of coats you will need and the quality of the paint. If you want to paint a house with low-quality paint, you may need to apply several coats. You should also consider the colour of the house and whether you plan to paint it from light to dark. All of these factors will affect the price of the painting process. This will also affect the prep work you will need to complete.

When interviewing potential painters, always request a detailed quote. Estimates should include how much materials and labour will cost, as well as a timeframe for completion. This way, you won’t be surprised later. 

Inquire about travel time and whether the quote includes pressure washing, caulking, and insurance. A good painter should also have general liability insurance and references from satisfied customers. It’s better to ask about these things up front than to wait and find out later that they’re too expensive.

Painting a house is a big job. But with the right preparation and research, you can get the best possible results. Use these tips to help you plan and budget for your next painting project. And remember to have fun with it!

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

7 Interior Wall Painting Tips for Beginners

Painting the interior walls is the easiest way to sanitize and disinfect the house. This might seem simple but it can turn into a disaster if you don’t pay proper attention. Interior painting is by far the most popular DIY activity and it’s easy to see why. Painting the walls is not very difficult and does not require specialist training.

All you need is a little patience, some practical knowledge and some useful advice. These whitewash tips can help even DIY beginners achieve professional-quality results.

Follow our tips to paint your home, quickly and neatly, as a professional would.

Interior Wall Painting

1. Prepare the surface

Renovation work on the walls of a house always begins with the preparation of the surface. This means that you have to scrape, sand, patch and fill in any cracks eliminating any imperfections on the surface of the walls. This is the least fun operation but it is the most important part. No paint, regardless of its cost, will hide a cracked or damaged surface.

2. Apply a primer

Treat the walls with a primer. Whenever you paint a new wall or paint over a dark colour you should pre-treat with a primer. But above all, it is a smart move! The primer has three main functions, such as:

  • acts as a fixer because it stabilizes a stained, porous or oily surface
  • evens the surface facilitating the coverage of the paint
  • improves paint adhesion, significantly reducing bubbles and flaking.

Professional painters often use primer mixed with a small amount of finish paint. This trick greatly improves the paint’s ability to perfectly cover the treated surface.

3. Choose washable paint

How to choose the best washable interior paint if you are not an expert? In the market, there are high-cost washable paints, qualitatively better, and others with lower prices. Is it better products of dubious quality at a low cost or expensive, qualitatively better paints? The solution is to choose a middle ground: the important thing is that the washable paint has a good composition. High-end products have greater hiding power. Painting the walls with good paints allows you to do it faster without having to do this several times. The paint should be chosen according to the type of room to be painted: for the kitchen and bathroom, washable paint must be breathable and anti-condensation. For this, there are additives that prevent the formation of mould. There are also heat-insulating washable paints, to be used in particularly humid areas or areas facing north, which fight the formation of condensation and keep the walls warm, allowing energy savings.

For allergy sufferers, it is advisable to choose a sanitizing water-based paint based on acrylic resins. Whatever the choice, you must always pay attention to the indications on the jar about the amount of water needed to dilute the paint.

4. Canvas is better than plastic sheets

Plastic sheeting is a very economical solution to protect floors and furniture from paint splatters. However, it often happens that plastic sheets tear, compromising their function. For this reason, it is preferable to use canvas ones, which are extremely durable and tear-resistant. From a safety point of view, this fabric flattens on the floor and therefore there is less risk of tripping. The canvas absorbs the paint drops, unlike the plastic sheets, which, if sprayed with paint become slippery. Canvas sheets can be easily folded around corners and doors, which is impossible to do with plastic sheets.

5. Use an extension on the roller

Get a telescopic rod for the roller. The extensions are available in various lengths: a roller that extends about 1 meter will be great for painting rooms with ceilings just over two and a half meters high. Make sure the roller handle has a threaded hole at the end, then attach it to the extension rod. When purchasing the extension, look for one that has a soft, non-slip grip and rigid metalcore. Also, make sure that the threaded end of the telescopic rod is made of metal.

Interior Wall Painting

6. Use a paint bucket grid

Dipping the roller directly into the paint bucket is a rough and messy solution. A faster, tidier and more effective system: spread the paint directly onto a paint bucket grid. A grate is simply a rigid rectangular structure, made of metal or plastic, that hooks onto the edge of the bucket. Fill the bucket halfway with paint and hang the grid inside the bucket. Dip the roller sleeve into the paint and roll it against the grid to remove excess paint.

7. No cleaning of the brushes at the end of the day

Haven’t finished painting yet? You don’t need to waste time cleaning brushes and rollers. Just wipe off the excess paint and wrap them in cling film. If necessary, apply a double layer of film, then place brushes and rollers in the refrigerator to keep them cool. It may sound strange to you, but it works! The next day, it will be enough to remove the equipment from the fridge 30 minutes before painting.

Contact a professional

If you are not a handyman, it is preferable that you call on a professional Painters Mornington who will guarantee his work for a period of 10 years. 

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

What Is The Difference Between The Paint That Artists And Professional Use?

When you are talking about painting, most people think one of the two things. There’s a painting about an artist with a canvas. And the other is all about a home or structural painting. Another common question is – what’s the difference when it comes to the paint being used. This article is bought to you by Mcintosh Painters, an experience house painter and self proclaimed artist.

Can You Use A House Paint For Artist Painting?

While there’s no one stopping you from using house paint to express your artistic creativity, you should not do such. This is due to the fact that house paint scores poor at appearance, lightfastness, and durability compared to a paint made for artists. This article is also not saying that house paints and such are inferior. Rather, such kind of paint is made with a different purpose, and it does not satisfy the requirements of an artist.

Difference Between Paint
Bright colours of regular house paint used in Art

The pigments of an artists’ paint are standardly tested for lightfastness, which ranges from average to excellent. Lightfastness is the paint’s ability to resist fading. Since a big part of artistic painting is manipulating colors to get the desired effect, you don’t want the colors to change over time.

The pigments that are used in house paint usually come with plenty of white. Also, the tints used are typically based on synthetic-organic colors. This means that the tints are produced artificially. As a result, color quality does not stay very long. Since houses are painted at least once in a decade, this isn’t a big problem. On the other hand, you want the colors in your painting to stay forever.

Another major problem with house paints is the binder. You may have heard the term acrylic latex and latex when choosing house paints, indicating the polymer base. However, the term is very broad. In fact, most manufacturers won’t disclose the exact polymer base they are using. Why is this important? Well, it all brings you back to the issue of how the color changes over time.

As an example, using styrene as a polymer base tends to become yellowish as time moves forward. Other polymer bases also behave differently. The reason why this happens is that house paints are made with economic reasons in mind. On the other hand, professional-grade artistic paints are made with a 100% acrylic polymer base, which allows for top-notch longevity. However, if you try to make a house paint with a 100% acrylic polymer base, the cost will skyrocket as there’s a lot of areas you need to cover.

House paints will also have high levels of bulk materials. Again, these kinds of additives are designed to make the paint artificially thicker so you can paint over a larger area. However, it makes the paint significantly less flexible. This isn’t an issue with solid surfaces like the walls of your house. However, if you use it on a canvas, there’s a good possibility the paint will crack.

Bottom Line

As mentioned above, no one will stop you if you are going to use house paint for your art painting project. However, you will need to understand that house paints are geared towards more coverage. Also, the colors don’t need to be very fade-resistant as it’s highly recommended to repaint the house once every ten years. Artistic paints are made for quality and longevity. In other words, with artistic paints, you want the paint to last forever with little color changes as much as possible.

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

5 Foundational Ways to Boost Your Branding

When it comes to communicating values, there are a few branding principles marketers and advertisers alike have been utilising for years on end. Some of these foundational principles have become the bread-and-butter of brand strategy. In this article, we’re going to outline a few of the foundational ways you can help your brand show it’s colours.

Boost Your Branding

What do you call people that create your company’s brand through sign and branding? What do you call those people who get everything done for you, so that you can be more successful? This is an excellent question and one you need to address with your branding team as soon as possible.

A company will always need designers to design and produce its signage. These designers will use their creative skills to provide a brand image that matches the values of your company and helps to improve customer relations. Signage designers will also work closely with other people within the company to determine how the signage fits into the overall branding strategy.

What Are the Benefits of Custom Signage?

Custom signs are another essential part of your branding efforts. These signs not only help with the branding process, but they will also create a better customer experience. It is also possible to buy pre-made signage, but they are often hard to customise later. They are also very expensive. If you are going to spend time and money on your signage, it will be worth it to make sure it looks great and provides a great value to your business.

You can also hire someone to build your custom signage from scratch. There are a few companies that specialise in this kind of work, and they will allow you to choose your colour, shape, material and even textures. If you have a particular idea in mind, this may be the best option for you.

The last option that you have for custom signage is to purchase pre-made signage and build it yourself. If you’re not an expert in this area, many professionals can help you with the building process and will give you the guidance you need to make sure your signage looks great and is built to your exact specifications.

Marketing can be tricky, especially in today’s market. There are many other ways to advertise your company without spending millions of dollars. With a little bit of creativity, you can quickly turn your logo or signs into a successful marketing tool that helps to bring in customers for years to come.

Is Merchandise Effective for Branding?

Promotional items like magnets, key chains, coasters, and coffee mugs can help you get the attention of your audience. These items are inexpensive, but the effect they create can be powerful. Many companies will place them all over their office so that clients, prospects and employees know that your company exists and is a good fit for them.

You can find several people that can build your reception signs, as well as design your signage. If you’re interested, Signs Etc are reputable for high quality reception sign installations. If you get in contact with their team, they may be able to assist you.

If you are going to hire someone to do this, make sure that they provide a professional touch to the sign and work with you to ensure the highest quality possible. It’s important to remember that no matter how exceptional the sign is if it does not help your company to stand out, there is no point in having it.

How Can I Find Out What Will Make for Effective Branding?

Don’t hesitate to ask your employees about custom signage when you are doing a survey. This is a great way to get ideas for your business and find out what your current customers like and don’t like. Finally, don’t be afraid to take some time to find some pictures of custom signs on the web so that you can show them to your employees and your competitors. They will see just how attractive the signage is and how they can enhance the look of your business when they see something similar to it.

When you are shopping for custom signs, be sure to choose something that fits your needs perfectly and allows you to make the most of your advertising dollars. Remember that no matter how many options you choose, it is better to spend money on something that is going to benefit you more than you spend money on something that is going to waste your time.

Where Can I Go For More Information?

If you’re looking for more information on branding, there is no end of well-informed content available at your fingertips through Google and YouTube. By learning from industry professionals, you can discover some of the essential ways to help your brand thrive. 

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

Australian Charter For The Arts

Actions of the former Arts Minister have highlighted the need for the Australian arts sector to articulate and advocate for our common ideals.

Initially growing out of a small group of arts practitioners and arts workers in Sydney, the draft Charter has been constructed and co-authored by artists, arts workers and arts lovers from across Australia. We are currently a small team of volunteers and welcome active involvement from anyone concerned about the Australian arts sector and arts policy development.

Australian Charter For The Arts

Our primary aim is that everyone involved in the Australian arts sector is represented by the principles of this Charter and that it is not owned by any one group or set of interests.

The Charter is as an advocacy tool. It is a public object, available to anyone engaging with arts policy development, be they artists, politicians or community leaders. It will be published online and collect the names of individuals, ensembles, groups and organisations that support the principles. In this way, its key functions are a) to unite the sector through the articulation of common ideals and b) influence and engage arts policy development on local, state and federal levels.

We have been working on this draft since May – incorporating feedback from peers and making changes relative to the shifting political situation. However, we recognise that the document needs to be circulated more broadly so that it represents all the voices and needs of the national sector.

We welcome your input on the main principles and their sub-points. Please note that there are a few sub-points that require specific attention from those with specialised experience. This includes, but is not limited to, experience in indigenous, aged, disability and community arts.

Are your concerns and interests represented in this document?

Is your community represented by this document?

Are there elements that could be interpreted as divisive?

Would you sign your name to the Charter, showing support for these principles? If not what changes would be required for you to consider becoming a signatory?

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

Australian Aboriginal Art

Australia is the land of joy and enjoyment. But there is only a handful who know that Australia is also regarded as the country of art, culture and a rich heritage. And the forerunner in the Australian culture is the Australian aboriginal art form. It is, by far, the most distinguished and popular art forms in the country and is being applauded and appreciated not only in the continent, but also in other countries and continents in the world. In case you are new to Australia and Australian aboriginal artwork, there is no need for despair.

Australian Aboriginal Art

All that you ever wanted to now about aboriginal art work, aboriginal paintings or anything relating to these topics, this is the one stop destination for you. One click on the button and the storehouse of information about aboriginal art opens up in front of you. Get to know about the various art galleries where you can get aboriginal art and paintings and also know about the history of aboriginal art in the country. You can also read up on the authentic Australian aboriginal art, and how you can distinguish them from fake ones.

This is particularly useful, since now days there are innumerable reports of aboriginal art and paintings being smuggled out of the country. Hence, if you do not want to pay for a fake aboriginal painting, read on and you’ll know how to distinguish between the real and the fake painting.

Australian Aboriginal Art

Nowadays Australian aboriginal art and paintings are available everywhere. You can go as far as to India and get hold of Australian aboriginal art forms. You can also read up on aboriginal art and paintings on display at the California aboriginal art display. Learn about the various paintings on display and in case you want to buy them, there is information about that too.

There are numerous Aboriginal art tours available for travellers who wish to immerse themselves in Aboriginal art and culture. A good starting point to research these tours is The Northern Territory travel site which is available by clicking here. It is now incredibly easy to interact with aboriginal artists in their homelands, All you need to do is book a flight, organise a tour and some cheap travel insurance and you can be having cultural experience of a lifetime. Learn about Australian aboriginal lifestyle history, Australian bush aboriginal food and also the rankings of Australian aboriginal art aright here on this website.

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment

Support for the arts in Australia

Support for the arts in Australia is currently under threat from unprecedented government intervention. The Federal Government has proposed changes to the existing funding model which will shift the funds currently allocated to individual and independent artists and arts workers, early career and experimental arts, community and youth arts, and small-to-medium arts organisations.Organisations including the Australia Council for the Arts, an independent statutory body free from direct ministerial influence, have a long history of funding the arts via a peer-review system, ensuring a diverse and innovative arts sector. Peer-review is internationally recognised as best practice in determining excellence in the arts, as well as in many other sectors, including academic publishing, health care, accounting, law, engineering and aviation.

Support for the arts

In addition to the establishment of the NPEA, Visions of Australia, Festivals of Australia programs and the Major Festivals Initiative will be removed from the Australia Council and administered directly by the Ministry of the Arts. These changes to funding are aimed at eroding federal support for the breadth of the arts sector.

The arts is a complex, rich and diverse sector which benefits all Australians, in ways both apparent and unseen:

  • 85% of Australians agree that the arts make for a richer and more meaningful life;
  • 38% of Australians creatively participate in the arts six or more times per year;
  • 109,000 students are undertaking creative arts qualifications at the tertiary level.

This is a critical moment for the arts in Australia. The Charter is as an advocacy tool. It is a public object, available to anyone engaging with arts policy development, be they artists, politicians or community leaders. It will be published online and collect the names of individuals, ensembles, groups and organisations that support the principles. In this way, its key functions are a) to unite the sector through the articulation of common ideals and b) influence and engage arts policy development on local, state and federal levels.

This amounts to $23 million annually, or 28% of the current allocation. These funds will be shifted away from the Australia Council for the Arts to a new funding body titled the National Program for Excellence in the Arts (NPEA), which will be administered by the Ministry of the Arts.

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Uncategorized | Leave a comment